Navvy works with safari, expedition, wellness, and tailor-made travel operators whose bookings take time and human expertise. Paid media, data, CRM, and search are measured against qualified enquiries and booked revenue.
For bookings that take time, trust, and a good sales conversation.
A safari or expedition is rarely bought in one sitting. Navvy connects media, search, CRM, and sales so the journey can be measured from first click to booked guest.
Selected clients
Specialist travel brands Navvy has supported.
Wilderness Destinations
Limitless Travel
Hotel Speaker
Conservation safari ·Long-consideration booking
Expedition travel ·Specialist-led booking
Tailor-made travel ·Multi-destination itinerary
Services
Seven disciplines, working to the same commercial target.
Booking windows, camp closures, sailing dates, and capacity all shape the media plan.
Senior people on the work.
Clients work directly with the practitioner running each discipline. Yoann leads every engagement.
One commercial view.
Paid media, CRM, search, and analytics use the same definitions of a good enquiry and a valuable booking.
A clear values threshold.
Navvy works with responsible, regenerative, or conservation-funded operators and checks that fit before discussing scope.
Client recommendation
Wilderness Destinations 18-month engagement
During his time here, Yoann has been instrumental in driving stellar performance over the last 18 months. He has helped to drive higher lead quality, increased lead volume and a lower cost per lead. We’re very grateful for all his hard work and the positive impact he has had on our performance marketing.
Danny NagraDigital Marketing DirectorWilderness Destinations
Ways to start
The scope follows the problem.
Some engagements begin with one discipline. Others begin where media, CRM, sales, and booking data stop agreeing.
01 · Focus
Start with one discipline.
Begin where the problem is already clear. Performance is read against qualified enquiries and booked revenue.
02 · Connect
Connect the booking journey.
Bring media, CRM, sales feedback, and booking data into one commercial view when teams or systems pull in different directions.
03 · Diagnose
Locate the gap.
If the source is unclear, bring the current numbers to a fit call. Yoann will test where the journey breaks and whether there is a sensible first piece of work.
In 45 minutes, Yoann will ask how enquiries become bookings, where measurement breaks down, and what the team needs next. You will both know whether there is a useful next conversation.
Navvy combines senior channel expertise with a working knowledge of how consultative travel is sold. Less time is spent explaining booking windows, sales follow-up, and capacity constraints.
The work is judged on qualified enquiries, bookings, contribution margin, and lifetime value. Navvy works only with responsible, regenerative, or conservation-funded operators.
Founder
Yoann Ferrand.
Yoann has spent more than 12 years in paid search, including leading PPC at Trainline and helping build Google Ads software at Opteo. He also led the Wilderness Destinations engagement behind Navvy’s featured case study.
Every Navvy engagement is scoped and led by Yoann. Clients work directly with the person accountable for strategy, measurement, and performance.
Built from the way specialist travel is actually sold.
Navvy grew from a gap Yoann Ferrand kept seeing in travel. Media could be well run while the commercial reality after the click, from long research cycles to specialist sales calls and limited departures, stayed outside the plan.
After years inside travel performance, including leading paid search at Trainline and working with high-value operators, he built Navvy to connect media, data, CRM, and sales around qualified enquiries, booked revenue, and margin.
The name
Navier. Savvy. Navigate.
Navier
Engineering for complex, moving systems.
Savvy
Commercial judgement with technical fluency.
Navigate
A clear route through long booking journeys.
Pronounced “nah-vee”.
Who we serve
Built around the people responsible for growth.
The role changes, but the commercial questions are similar: which enquiries are worth pursuing, which activity produces bookings, and where should the next pound go?
Small in-house team
The Head of Marketing
A small team balancing brand, campaigns, sales, and reporting. They need better enquiry quality and a clearer line from lead to booking.
Multi-discipline team
The CMO or VP Marketing
A larger team with brand, performance, and CRM working in parallel. They need one commercial view across a long booking journey.
Founder-led operator
The Founder-Owner or General Manager
A brand built through reputation and referrals, now ready for more deliberate acquisition without losing margin or character.
Eight sub-verticals. Turn a tile to see the fit criteria.
The working model
Founder-led, with clear accountability.
Yoann scopes and leads every engagement, runs paid search, and remains accountable for the work. When another discipline is needed, Navvy appoints one senior practitioner for it. Clients speak directly with the person doing the work. There is no junior delivery team or account-management layer.
The model fits briefs where a specialist closes the booking, reliable measurement matters, and the work can support senior expertise. If those conditions are absent, another agency will be a better choice.
Working principles
How Navvy works.
Clarity
Reports should make the next decision easier. If a metric does not change a decision, it does not need to lead the page.
Integrity
Clients see the spend, the attribution assumptions, and the tests that did not work. Sustainability claims stay with the operator.
Precision
Tracking, bidding, and testing are built around margin and booking quality, rather than surface-level volume.
Partnership
Commercial calendars, capacity, sales feedback, and brand constraints become part of the working plan.
Impact
The target is durable, profitable growth. For conservation-funded operators, that growth also supports the work on the ground.
Some engagements begin with a single channel. Others need several. Every brief starts by agreeing what makes an enquiry worth pursuing, how it becomes a booking, and which evidence should guide the next investment.
What it covers
Google and Microsoft Ads, including account structure, bidding, budgets, and forecasting.
Why it matters
Most travel accounts optimise towards every form fill. Sales teams then spend time on poor enquiries, while the platforms learn from the wrong signals.
How Navvy works
Define a qualified enquiry with sales, return booking and margin data to the ad platforms, and pace budgets to capacity, season, and booking window.
What it covers
Meta, TikTok, Pinterest, and LinkedIn, including creative strategy, structured testing, and audience planning.
Why it matters
Good-looking travel creative can generate plenty of engagement without producing travellers who are ready to speak to a specialist.
How Navvy works
Test clear creative hypotheses, judge the results against qualified enquiries and bookings in the CRM, and scale the concepts that survive that test.
What it covers
DV360, The Trade Desk, and travel-specific DSPs, with prospecting and retargeting built from first-party data.
Why it matters
Broad website lookalikes and perpetual retargeting waste money when the booking decision takes months.
How Navvy works
Build audiences from customers who actually booked, use the booking window to control sequence and frequency, and suppress leads already owned by sales.
What it covers
GA4, server-side tagging, dashboards, attribution, and profit data.
Why it matters
A six-to-eighteen-month journey makes last-click reporting especially misleading. It shows the final touch, rather than the activity that created and developed the enquiry.
How Navvy works
Track the journey end to end, reconcile advertising, CRM, and booking data, and give the team a view it can use to allocate budget.
What it covers
Lead scoring, propensity modelling, lifetime value, and demand forecasting using first-party data.
Why it matters
Sales teams often triage by instinct, while marketing receives little useful feedback about the enquiries that convert.
How Navvy works
Score likelihood and value, return those signals to bidding and audiences, and help sales prioritise the strongest opportunities.
What it covers
HubSpot workflows, lifecycle stages, nurture, and post-enquiry reporting.
Why it matters
Good enquiries can cool while sales teams manage a long decision manually.
How Navvy works
Build follow-up around the sales rhythm, separate active opportunities from long-term nurture, and close the reporting loop back to marketing.
What it covers
Technical SEO, content planning, structured data, and visibility in AI-generated answers.
Why it matters
Travellers research in Google and AI tools before they contact an operator. Weak structure makes specialist expertise difficult to find and cite.
How Navvy works
Organise content around real research questions, make evidence and expertise easy to interpret, and track enquiries from organic and AI discovery.
A practical start
Start by making four things clear.
What counts as a qualified enquiry.
A shared view of a valuable booking, and the capacity or margin constraints around it.
What can be measured today.
A clear account of where the booking journey disappears and which assumptions need testing.
What should happen first.
Priorities the client team and Navvy can act on, with clear success measures and the next decision made explicit.
Who owns the work.
The senior practitioner responsible for each discipline stays on the work. Yoann leads the brief and the commercial view.
How the services work together
One brief, shared across disciplines.
Sales feedback changes bidding. CRM stages shape remarketing. Search demand informs content. Booking data decides what scales. The mix changes each quarter, while the commercial definitions stay consistent.
01First touchSEO and GEO, paid social, programmatic, and paid search create or capture demand.
02EnquiryData and analytics preserve the source and journey.
03QualifiedSales feedback and data science distinguish useful demand.
04BookingCRM supports the decision while a travel specialist closes it.
05DepartureBooked-guest value becomes the signal returned to media.
Booked-guest value returns to bidding, audiences, and creative.
How a consultative travel enquiry becomes a booking
Case study
Wilderness Destinations. Conservation-led safari.
Across an eighteen-month engagement, Non-Brand and Awareness qualified enquiries rose 283% from month one to month eighteen. Cost per enquiry fell 20% while Non-Brand spend scaled 3.1×.
Your commercial picture: enquiries, bookings, margin, and measurement today.
Where the booking journey or channel mix is losing useful demand.
Whether there is a sensible first piece of work to discuss.
Start a conversation
Tell us where growth is getting stuck.
If travellers speak to a specialist before booking, a short conversation is usually the best place to start. Yoann will look at the journey from first click to booked revenue and ask where good enquiries are being lost.
Reply within one working day45-minute callDirectly with the founder
Wilderness Destinations
Limitless Travel
Hotel Speaker
Conservation safari ·Long-consideration booking
Expedition travel ·Specialist-led booking
Tailor-made travel ·Multi-destination itinerary
Conservation safari & wildlife
Danny Nagra
Digital Marketing Director
Wilderness Destinations
